Strategy
The challenges posed by climate change are manifold – as are the opportunities for transformation.
brainbows helps you to sharpen your focus, recognize potential and develop new solutions that take political, technological and market-related changes into account. With our many years of expertise, we accompany your company on the path to decarbonization.
What risks and opportunities are associated with the complex effects of climate change? How do we position ourselves in this transformation? brainbows helps you to sharpen your focus, recognize potential and develop new solutions.
It is crucial to involve networks at an early stage in order to obtain valuable input from stakeholders. In this way, companies can act proactively, minimize risks and take advantage of opportunities to ensure long-term success and the resilience of the business model.
We are your sparring partner and are happy to advise you on decisions – including on climate-relevant topics and technologies such as grid expansion, carbon capture and storage, wind energy and EIA procedures.
With the European Green Deal, the European Union has set itself the goal of becoming climate-neutral by 2050. Austria wants to achieve this by 2040. In order to achieve these targets, we need to significantly reduce greenhouse gas emissions.
Companies and organizations are just as challenged here as public institutions, cities, regions and municipalities. brainbows supports you in anchoring ESG issues in your business strategy and implementing clear objectives to minimize greenhouse gases. We accompany, coordinate and develop your decarbonization strategy together with you and help you to implement it.
Where should my company be in five, ten or 15 years’ time? In view of the regulatory, market and technological changes, many factors come into play here. Together with you, we set the right framework for working on your vision. brainbows organizes and designs workshops and, based on the results, works with you to develop your new or adapted vision and positioning that incorporate the transformation towards a decarbonized society.
Sooner or later, the topic of ESG will affect all companies. You should therefore start preparing systematically now for regulatory requirements and the demands of your stakeholders – keyword CSRD, ESRS, CSDDD and double materiality.
With the help of the ESG roadmap tailored to your needs, you can maintain an overview. Together with you, brainbows prepares all the necessary steps and analyzes which processes are required for your company.
We focus on the strategic orientation in combination with your business model, integrate stakeholders and partners into the process, work with state-of-the-art frameworks and methods and provide tips on which measures can be implemented both immediately and in the long term.
The European Green Deal has created ambitious new framework conditions with regulations such as the CSRD, the CRDDD, the EU Taxonomy, the EU Biodiversity Strategy and the Circular Economy Action Plan.
Their early assessment is of great importance for companies and can be decisive for competition. brainbows continuously screens the latest developments, identifies potential effects through a thorough analysis and develops appropriate guidelines for action even before the regulations come into force at national level.
We prepare questions specifically for you and your organization and synchronize them via our close networks. So you are always well informed.
ESG & Reporting
How can our business activities become more sustainable? Which environmental, social and governance (ESG) issues do we need to address strategically? How do we track and communicate our sustainability performance? We help you to bring ESG to life, carry out materiality analyses, create and implement a strategy and implement sustainability reporting (CSRD).
We know for sure: we can no longer do without it! In view of pressing global challenges such as climate change, social inequality and a lack of responsibility on the part of certain economic players, the importance of sustainability issues for companies has reached new dimensions. This makes the creation and implementation of a professional, future-oriented ESG strategy indispensable.
The focus is on questions such as: Which ESG topics require action and where do we have leverage? How can we strategically anchor and organize the topics?
We support you in this process, analyze which ESG topics should be the strategic focus of your company, integrate the opinions of (affected) stakeholders and incorporate sustainability due diligence processes. brainbows supports you in strategically anchoring these topics and combining them with your current business strategy.
The materiality analysis based on the principle of dual materiality is one of the significant innovations associated with the CSRD. In view of the large number of ESG-relevant topics, this method helps companies and organizations to set the focus and identify and prioritize the most relevant topics.
The brainbows materiality analysis is a standardized assessment process that covers the requirements of the ESRS. At the end of the process, you will know which business activities have the greatest impact and risks in relation to climate change and where these lie in the value chain. As a result, you receive the sustainability topics that are material for your company and are subsequently relevant for your reporting.
The previously voluntary sustainability reporting, which was primarily prepared in accordance with the GRI guidelines, is gradually changing towards mandatory reporting in accordance with ESRS. For the first time, the sustainability indicators will be equated with those from financial reporting.
No matter which system you use as a guide: brainbows is not just about covering the reporting obligation, but above all about implementing a company’s sustainability efforts in a meaningful way and bringing together all internal stakeholders from the relevant areas.
We support your company in setting up the process for meaningful reporting, bringing together the necessary contact persons and determining the required data with the help of a gap analysis. We help you to identify the key issues, document measurable goals and their progress and adapt implemented systems and strategies. In addition to preparing the sustainability report, we advise and support you in finding further communication options depending on the stakeholder group in order to present your sustainability performance in the right light.
Stakeholder management
“Talking brings people together”, they say. We can only confirm that! Problems can be solved when the right people come together around a table. Through our large network of representatives from politics, NGOs, business, science, administration and the media, we connect people who would like to talk, discuss or cooperate with each other.
The concept of the round table is based on the think tanks widely used in the Anglo-American region: the aim is to hold open, objective, critical and high-level discussions with selected opinion leaders and experts.
brainbows provides support in selecting topics, inviting discussion participants, designing and creating discussion guidelines and organizing a suitable location and setting.
Based on the Chatham House Rules, the discussion takes place in private, allowing for an informal and free discussion atmosphere. The advantage of such discussion rounds is the confidential, open atmosphere, which can also have a preventative effect for future situations (e.g. crisis situations). The content and results of the discussions are strictly confidential.
Do you want to enter into dialog with your stakeholders? Continuous exchange with internal and external stakeholders is an important element in the design and alignment of corporate activities. The expectations and perspectives of the various stakeholder groups play an important role, particularly in the identification of key sustainability issues (keyword: materiality analysis). Stakeholder involvement is also a mandatory requirement of the CSRD. Due diligence also requires a dialog with affected stakeholders of the company.
In the course of stakeholder management, communication and interaction with various players from politics, NGOs, business, science, administration and the media are structured and effectively organized.
The focus is on the targeted positioning of the company, identifying the key players and analyzing the demands and expectations of the stakeholders (stakeholder mapping).
Thanks to our large network in politics, NGOs, business, science, administration and the media, we serve as a hub of interests. We often recognize earlier than the representatives of the respective institutions that there are common interests, that synergies are possible and that innovations can be advanced more quickly together. We are happy to close the circle for you and help to get collaborations off the ground.
Whether as part of a materiality analysis, due diligence or because you are interested in the views of your stakeholders on specific topics, stakeholder surveys are the ideal tool for gaining useful first-hand insights.
brainbows conducts surveys for you via an online tool, designs the questionnaire, helps with the selection of respondents and prepares the results for you clearly and interactively in a dashboard.
Crisis prevention
No company is immune to this: one incident, one wrong decision and suddenly a problem or the threat of reputational damage looms. brainbows has the right tools, tips and contacts to prevent a crisis from occurring in the first place – especially in the areas of climate protection, energy and sustainability.
Climate change and decarbonization entail significant changes that can have a financial impact on companies and institutions. In addition, the EU’s new reporting obligations (CSRD, EU taxonomy) require disclosure of the climate risks and opportunities relevant to the company.
brainbows prepares an environment analysis and carries out a risk assessment. We bring important stakeholders together in good time and coordinate the dialog. We also provide support with strategic communications consulting.
Stakeholder management is crucial for companies in the event of a crisis. It helps to maintain trust and transparency. In times of crisis, clear communication and understanding the needs and expectations of stakeholders are essential to avoid misunderstandings and gain support.
brainbows creates a structured stakeholder management system that enables you to address the right stakeholders with suitable content. In this way, a company can not only mitigate the immediate effects of the crisis, but also emerge from it stronger and more resilient.
Despite all the problems and uncertainties that an impending crisis brings with it, it also opens up new opportunities for companies – provided they recognize the signs, react in a targeted manner and take the right steps.
brainbows works with you to develop a communication strategy with a focus on stakeholder involvement and public relations. Topics, projects and positions are prepared in a targeted manner and communicated using appropriate (new) tools.
Events & Communication
For us, everything revolves around a good climate – including when it comes to our events and communication tools. We organize events, workshops and discussions specifically on the topics of climate protection, energy and sustainability – from the specific thematic focus to the selection of guests and invitation management to the organizational requirements. As a licensee of the Austrian Ecolabel, we also organize and certify your event as a Green Event and Green Meeting.
We also offer tailor-made solutions in the event sector: brainbows takes care of the content concept as well as the organization and coordination – be it for small round-table discussions, stakeholder events or large, international conferences. We can also organize all formats as certified green events.
From the choice of an exciting, current topic and the right selection of speakers and panel guests to the ideal location and smooth running of the event – brainbows takes care of all this. Professionally and with decades of experience from numerous events.
As a licensee of the Austrian Ecolabel, brainbows organizes and certifies your event as a Green Event and Green Meeting.
We have organized the following events as green events, among others: AUSTRIAN WORLD SUMMIT (annual climate conference of the Schwarzenegger Climate Initiative in Vienna), European Football Championship UEFA EURO 2008, Alpine World Ski Championships in Schladming 2013, Eurovision Songcontest Austria 2015, Austrian Climate Protection Award, international hybrid conference THE PEP Vienna 2021, anniversary event 20 years of klimaaktiv 2024.
Choosing the right words is essential for companies and institutions for both internal and external communication. brainbows provides support in formulating and refining creative concepts. Our range of services includes communicating with a broad public, informing a small circle of decision-makers, communicating with stakeholders, editing topics, managing social media and designing communication forums.
In any case, brainbows clearly expresses your concerns. We also provide support and advice on press releases, communication strategies for projects and in crisis situations.
Climate change and the transformation of our economy are linked to many details, the connections between which are often complicated and difficult to understand. We bring this complex content to the point in clear texts and graphics. This kind of “translation work” is often needed to clarify the direction, bring everyone involved to the same level of knowledge and let the facts speak for themselves.
brainbows provides support in formulating and refining creative concepts and creating editorial content. We use various forms of communication such as folders or posters, online media or brochures.